Apparel Graphics
A 15 year adventure.
From the sketch to the consumer my career has taken me through every step of the product graphics process. Factory visits to collaborate with partners overseas, focus groups to make sure we are answering the consumers needs and presenting to key stakeholders in product management and merchandising.
Communication is the part that gets this product from a concept to consumer. Making a cool design is great, having it court-side being worn by an NBA star or on a local pitch by a kid dreaming of being the name on the shirt is what keeps the magic alive.
Applications & Techniques
From screenprint to foil & flock with touches of embroidery & appliqué, patches & sublimation, the possibilities are endless.
Typography
Selection of typography based tee graphics from over 15+ years in the apparel industry creating carefully crafted designs that push typography as an art discipline.
Illustration
Tees are a perfect canvas for illustration whether it is a rendering in a traditional, collage or photographic & experimental. Sometimes typography is leveraged in a more illustrative way being drawn or painted.
Collections
When you have the opportunity to design for more than 40 assets to create for you build a design system that makes each team feel included while delivering a wholistic collection. Using iconic elements from each team to add elevated details to the collection.