Cascadia Shellfish
Opportunity
As a new company on the direct-to-consumer seafood landscape we wanted to make sure people know these oysters were coming from the Northwest and that there is history of foraging and an outdoor lifestyle associated with the brand.
Roles
Designer
Director
Deliverables
Logo
Typography
Color
Secondary Graphics
Packaging
Website Art Direction
Copy Writing
Logo
A logo that is rooted in Pacific Northwest blue color heritage with a nautical grounding incorporating signal flags for “Charlie” & “Sierra”. The monogram works well as a stand alone mark that can gain recognition in the local food scene.
Color
A pallet that rings true to the PNW and the coastal waters of the South Puget Sound
Graphic Package
From delivery vehicles (shared with sister company Cascade Organic, project coming soon) to official shellfish harvesting tags we have been able to build a consistent brand execution and experience.
Secondary Typography
Secondary marks for use across packaging, merchandise and marketing