Gap Inc / Old Navy
Reshape Old Navy’s workplace into a space that blends home & creativity with productivity.
OPPORTUNITY
Old Navy was returning to the office in a new hybrid workflow. They wanted an inviting art filled space with moments of joy and discovery that sparked a new wave of creativity. We needed to create a natural flow through the space that guided teams into collaborative zones containing home comforts and amenities.
We were briefed 3 key spaces that needed a lift.
The elevator entrance
A passage way
A collaborative open space “living room”
Roles
Service Design
Experience Design
Art Curation
Expertise Used
Foot Traffic Flow
User Interviews
Team
Experience Designer
Copy Writer
Art Director
3-D Renderer
SOE Curator
Project Manager
Approach
Gather data from stakeholders, employees and reviewing the physical space to assess if the brief is aligned with the needs of the users.
Stakeholder Interview Findings
Make the transition from remote to hybrid seamless and welcome.
Create an inspirational zone that is inviting.
there should be a clear path from elevator to “Living Room”
Capture the energy that our offices had.
Employee Interview Findings
Lighting felt too corporate
“Open Work” didn’t provide any privacy
The new office in the Gap Inc. headquarters did have the same “magic” as the original office.
“Its ok if our desks are close to common work areas”
On-Site Review of Space
Insights & Opportunities
Through our interviews and review of the space we uncovered some imaginative opportunities to activate in the spaces to bring joy and comfort.
Enter
Insight
Dark space with medium dark wood.
Recent way finding installation that was anchored by a sculptural number made from fabric.
Echo from adjacent mezzanine.
Informed of art collection owned by Old Navy from previous office.
Opportunity
Showcase employee, community, current collection and commissioned new art from regional artists.
Paint to lighten up the lobby space.
Hanging art naturally will act as sound dampener.
light temperature to feel more natural.
Through
Insight
Floor and shape of space created a cavernous echo chamber.
Not enough space to be used as a casual seating area
Stakeholders wanted to use the space to showcase corporate slogans/ethos
Opportunity
Lenticular wall to act as a graphic canvas doubling as acoustic panels
Using a color shifting light to activate patterns and slogans on wall as to add a different look through-out the day
Cork flooring to soften the approach of foot steps.
Living
Insight
Lack of privacy in co-working spaces
Natural light is a non-negotiable.
Employees wanted the “Peace Hand “ from their previous workplace but it didn’t fit here.
“Zoom” TVs were in place for teammates still full-time remote or needing extra time to adjust.
Opportunity
Create cozy “living-rooms” to bring home into the workplace and create new, private environments.
The “Peace Hand” was recreated in a triptych that was split between the 3 floors of Old Navy.
Marine grade cord was used as wall material to add color, allow for natural light to flow and create walls for privacy.
Takeaway
Light has a huge impact on people joy in the day to day, consciously or subconsciously.
After a full tour of the space our team pitched a broadened scope to activate our suggestions and designs to.
Art and light naturally draws people through a space.